Films
Turning 7 Scripts Into 7 Reels in One Day
Client — Troost — a handwoven chenille rug brand
Role — Creative Director
The Client
Troost runs on performance marketing. Every two weeks, 7 new short form ads go live on Meta. What performs keeps running. The rest gets shelved.
The Brief
Own the full pipeline, script to final edit, for their 7-ad batch.
The Prep
Troost sent scripts inspired by their best performing ads. I turned each one into a unique screenplay. Scene breakdowns: Shoot live, use AI, or add in post? What sound, cast, lenses? How long each setup needs? Which actor arrives when? Etc. Then I sequenced all 7 scripts into one shoot day. In parallel, I cast actors through Instagram and acting groups, scouted studios with the founders, and shared final lines with the cast before shoot day.
Shoot Day
Camera, lighting, actors, founders, all on set. I directed everything. Angles, lighting, performance. 7 reels shot in one day. Within time, within budget.
The Edit
Assigned one reel per editor. I reviewed the cuts for pacing and sound. Every ad went live.
Delivered two 7-ad batches.
The film
Watch
Our best selling rug
Tapped it to the floor
Come back story
Investor rejected us
Customer care
Mummy gussa ho gai