Branding · Films
Made a Complex Geospatial SaaS Easy to Sell
Client — Lepton Software
Role — Marketing Consultant
The Products
Lepton builds geospatial intelligence products powered by Google Maps APIs. Its suite of products, including Location Intelligence, SmartCampus, SmartMarket and more, helps enterprises optimise operations, improve decision-making, and reduce recurring costs. Businesses use these products to manage locations, assets, supply chains, logistics, and field operations at scale. Clients include Airtel, Vodafone, OYO, HDFC, and more.
The Problem
Lepton's products were powerful, but difficult to explain. Sales conversations revolved around features, APIs, and implementation details. C-suite leaders took long to understand the business value.
The Strategy
I shifted Lepton's communication from explaining how the products worked to demonstrating how they helped businesses grow. The strategy centred around three pillars: Branding. Build a clear positioning business leaders could immediately understand. Sales Pitch. Lead with business outcomes, not product capabilities. Customer Acquisition Funnel. Create communication for every stage of the buyer journey, from lead generation to conversion.
Branding
Vision
To make the world smarter and more productive with futuristic visualisation software and services.
Mission
Helping businesses optimise and grow by mapping their assets, operations, clients, and more.
Tagline
Map Anything
Every Lepton product's core proposition, distilled into two simple words. Unified under a single, memorable promise.
The Sales Pitch
I lead the conversation with business outcomes, making the value immediately clear before introducing the technology behind it. An example email for Location Intelligence.
Subject
Bridge the Gap with Your Data on the Map
Faster decisions. Lower operating costs. Powered by five key Location Intelligence capabilities.
1. Map: Hubs, fleets & routes
2. Layer: Traffic, demand & delivery constraints
3. Identify: Delays, inefficiencies & high-cost routes
4. Optimise: Routing, networks & hub placement
5. Scale: Efficiency, speed and profits
See how this helped Zomato reduce delivery time by 20%.
Customer Acquisition Funnel
I designed the core communication system to support every stage of the buyer journey.
Marketing Playbook
The essential assets, not every possible one. Built to educate prospects, support sales, and grow the business.
Lead Generation
Sales Pitch
Lead with one number that matters most to them.
Battle Cards
A feature-to-feature comparison with competitors.
Brochures
Built for specific business use cases. Sent as emails and targeted ads.
Sales Enablement
I repackaged customer success stories into simple sales assets the team could easily share with prospects.
Integrated Campaign
GITEX Morocco 2024
Lepton was exhibiting at GITEX Morocco 2024 with a simple objective: get telecom decision-makers attending the event to visit our booth. To achieve this, we combined SEO, digital PR, LinkedIn advertising, targeted email outreach, and personalised invitations into one coordinated campaign.
I realised we weren't talking to engineers. We were talking to the C-suite. So I built the communication accordingly.